Samsung, Samsung Football

Social media out-performed paid-for media to drive traffic, engagement and brand association with Samsungfootball.co.uk – a site that houses exclusive football content with a bias towards Chelsea FC. Twitter was used extensively to build relationships and advocacy with key Chelsea and football fans culminating in real-time interaction during the Champions League campaign. Other brand outposts such as Facebook and You Tube were used to build dialogue and share key content from the site alongside online PR and promotions. Social media drove 51% of the traffic to the site with paid for media delivering only 12%.