Dole, Dole Baby

Dramatising the product benefit of the perfect match of fruit and jelly, Dole Baby enables you to create your own perfect match by blending the features of the parents to create a baby; the features of which you can tinker with to create your own unique offspring. The family is then featured in a beauty pageant and a movie which you can send to your friends. Aided by a social media and advertising campaign, Dole Baby drove an additional 8,000 registrations to the Dole database.